Redskins Name Change Opposed by Half of U.S. Public

Posted by Patria Henriques on Sunday, August 11, 2024

Opinions also varied on racial lines, with most white adults wanting the team name to remain, Hispanic adults divided, and pluralities of adults who identified as Black or another race or ethnicity in favor of a change. 

Among all U.S. adults, 30 percent of respondents said they find the Redskins brand identity -- the combination of the name and primary logo -- at least somewhat offensive, placing it among the more offensive team brands in the survey. The team’s primary logo, which dates back to 1972, making it one of the oldest in the league, depicts a Native American warrior’s face in profile inside a circle with two feathers attached. 

Respondents were also asked to respond to a number of other teams whose names and imagery is based on specific ethnic or racial groups, mostly Indigenous people. The combination of the Cleveland Indians name and its “Chief Wahoo” logo -- no longer the team’s primary mark, but one it still uses sparingly on merchandise -- was offensive to slightly more Americans than the Redskins identity at 33 percent of respondents. The MLB club said earlier this month that it is “committed to engaging our community and appropriate stakeholders to determine the best path forward with regard to our team name.”

The Chicago Blackhawks and Florida State Seminoles ranked third- and fourth-most offensive among the eight name-logo combinations tested. The four logos deemed most offensive by respondents all depict the face of an Indigenous person, whereas the marks of the Atlanta Braves and Kansas City Chiefs use Native American arrowhead imagery.

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